La Chickeria
LA CHICKERIA
La Chickeria opened in 2019 in Santa Gertrudis, a village often described as Ibiza’s quiet social heart. With its gentle bustle and international mix of families and creatives, the setting informed much of the brand’s tone — relaxed, confident and rooted in community.
SCOPE
Content strategy
Social media direction
Visual storytelling
Brand tone & positioning
Founded by Dutch entrepreneur Paul, La Chickeria marked the first international expression of a concept originally established in Amsterdam. While sister restaurants continue to operate in the Netherlands, the Ibiza location was conceived as a more lifestyle-led interpretation, shaped by its surroundings.
Studio de la Sol was engaged to develop the brand’s content and marketing direction during its early growth phase. The work focused on translating process into atmosphere — from the ritual of the grills to the care behind the sourcing and preparation — without leaning into overt performance or trend-driven food culture.
Visual storytelling centred on warmth, pace and place, allowing the restaurant to feel lived-in rather than staged. The resulting content established a recognisable presence that appealed equally to locals and visitors, positioning La Chickeria as part of the village fabric rather than a destination defined by hype.
A considered content and brand project capturing the rhythm, craft and convivial spirit of a modern Ibiza restaurant.