studio de la sol is a creative consultancy and design studio
We work across brand, digital and print, partnering with considered businesses to give form to clarity, presence and lasting intent.
Studio de la Sol is a brand and digital strategy studio established in 2017 by founder Shelley Kay.
The studio was founded on the belief that brand is not decoration. It is structure. It is positioning. It is the alignment between perception, systems and growth.
Working primarily across beauty, aesthetics, hospitality, property and wellness-led ventures, Studio de la Sol operates at the intersection of commercial intelligence and creative discipline. Each engagement begins with clarity. What is being built. Who it is for. How it should be experienced. And how it must function behind what is seen.
The studio’s foundation is shaped by Shelley’s background across real estate marketing, head office operations, coaching and team development, alongside senior leadership within the Ibiza property market. This commercial grounding informs a disciplined understanding of positioning, sales narrative, CRM architecture and data-led growth. Visibility without structure rarely sustains value.
Alongside this strategic foundation sits a long-standing creative fluency. Experience across fashion, photography, visual direction and graphic design informs a sensitivity to tone, atmosphere and image. Strategy and aesthetic operate in alignment, never in isolation.
Strategy is approached as infrastructure. Identity systems are developed with longevity in mind. Digital platforms are structured around behaviour, visibility and operational coherence. Brand is considered not only as expression, but as architecture.
Studio de la Sol remains intentionally independent and founder-led. A limited number of engagements are undertaken each year to ensure depth of involvement and continuity of thinking. Work frequently extends beyond brand into digital restructuring, workflow alignment and long-term strategic positioning, reflecting the interconnected nature of modern business.
In an increasingly accelerated digital landscape, the studio offers something grounded. Structured thinking. Refined execution. Strategy that holds.
Enquiries begin with conversation.
selected work
beyond the studio
Beyond the studio itself sits a constellation of creative ventures exploring storytelling, publishing and design. Together they form what we call the Solarverse.