Ghazal Paris
GHAZAL PARIS
Ghazal was founded as a footwear brand by Houda L. Ghazal, shaped by a life lived between Morocco, Paris, and London. From the outset, the brand expressed a quiet confidence, rooted in craft, movement, and cultural heritage, with design that felt considered rather than decorative.
Defined by sculptural silhouettes, fine leatherwork, and a restrained colour palette, Ghazal positioned itself at the intersection of modern femininity and timeless design. In 2023, the brand extended its universe into jewellery, carrying the same sensibility into sculptural adornment.
SCOPE
Creative direction
Digital & brand experience
Campaign execution
Editorial content
Illustration
Studio de la Sol began working with Ghazal in 2020, supporting the brand’s growth through a close and considered creative partnership.
Our role focused on shaping and refining Ghazal’s brand presence across digital and editorial touchpoints, ensuring clarity, consistency, and coherence as the brand evolved.
Working directly with the founder, we helped articulate the brand’s identity in a way that felt aligned with its values: thoughtful, understated, and rooted in design integrity.
The work centred on brand expression rather than promotion, translating Ghazal’s aesthetic into a clear, elegant digital language and supporting the brand’s communication with care and precision.
Every decision was guided by restraint, allowing the product, the materials, and the brand’s cultural grounding to remain at the forefront.
Ghazal is a fashion brand founded in 2019 by Houda L. Ghazal, known for its considered approach to footwear and later jewellery design. Studio de la Sol supported the brand’s digital presence, creative direction, and campaign execution, working closely across website, e-commerce, editorial content, illustration, and ongoing marketing communications.