Intradermology
INTRADERMOLOGY
Intradermology is a next-generation skincare system developed by Claire Williams, founder and CEO of Circa Skin. Rooted in advanced skin science, the brand brings together high-performance active ingredients and innovative delivery technologies to support long-term skin health with clarity and restraint.
SCOPE
Social media strategy
Content art direction
Visual storytelling
Product and lifestyle content
Launch support
Studio de la Sol was commissioned to establish Intradermology’s social media presence at launch, shaping how the brand would be introduced to both aesthetic practitioners and end consumers. The challenge was to communicate scientific credibility while avoiding the visual language typically associated with clinical skincare.
Our work focused on developing a calm, aspirational visual narrative that balanced product authority with lifestyle relevance. Content was carefully art-directed to feel elegant and considered, framing the products within everyday moments rather than overt clinical settings. This approach allowed the brand to speak confidently to professionals, while remaining accessible and desirable to a wider audience.
Social channels were structured to support education as well as discovery, creating space for product understanding without overwhelming the viewer. The resulting presence positioned Intradermology as both credible and contemporary — a brand that felt quietly assured from the outset.
Since launch, Intradermology has gone on to be stocked by leading platforms including GetHarley and Sephora, reinforcing its position within the professional and consumer skincare landscape.
A social media launch project for Intradermology, shaping a refined visual presence that balanced scientific credibility with aspirational lifestyle storytelling. The brand is now stocked by GetHarley and Sephora.