Aqua Expeditions
AQUA EXPEDITIONS
Aqua Expeditions operates a fleet of small ships in some of the world’s most remote and culturally rich regions, offering deeply immersive journeys for affluent adventurers, shaped by design, exploration and place. Over the past five years, Studio de la Sol has worked in close partnership with the brand, supporting its evolution as it has expanded its fleet, destinations and global presence.
SCOPE
Digital & social direction
Vessel & destination launches
Editorial storytelling
Platform growth strategy
Reporting & strategic oversight
Our collaboration spans moments of growth and transition, including the launch of newly acquired vessels Aqua Mare in the Galapagos Islands and Aqua Lares, sailing across East Africa and into the Arctic Circle. Each launch required a careful recalibration of narrative, pacing and platform strategy, ensuring new chapters were introduced with clarity and restraint while remaining unmistakably Aqua.
Studio de la Sol oversees Aqua’s digital storytelling across social platforms, guiding how destinations, vessels and onboard experience are expressed visually and editorially. Particular focus is placed on rhythm and consistency, increasing posting frequency over time while preserving a refined, considered tone. This sustained approach has supported steady month-on-month growth across channels.
Beyond social media, we actively expanded Aqua’s digital footprint through the strategic introduction of Google and Pinterest as storytelling and discovery platforms, significantly increasing visibility and click-through to the website. Story templates, content frameworks and platform-specific structures are designed in-house to ensure cohesion across an increasingly complex ecosystem.
The partnership is underpinned by ongoing strategy, insight and reporting. Studio de la Sol provides monthly performance analysis and forward recommendations, allowing Aqua’s digital presence to evolve thoughtfully rather than reactively. The result is a body of work that feels calm, assured and enduring, mirroring the experience Aqua Expeditions offers its guests.
“To move, to breathe, to fly, to float, to gain all while you give — that is travel.”
– Hans Christian Anderson
A long-term digital partnership shaping the global narrative of an elite expedition brand, across destinations, vessels and platforms.

