GELATO IBIZA

Gelato Ibiza is an artisan ice-creamery located on Vara del Rey in the heart of Ibiza town, founded by native Ibicencan Alex Ribas alongside classically trained pastry chef Amy Forbes. Rooted in Italian gelato traditions and French patisserie, the brand is known for its considered, allergy-conscious offering and its commitment to high-quality, locally sourced ingredients.

Studio de la Sol was commissioned to refine and elevate the in-store menu experience, ensuring the brand’s visual language evolved in step with its growing reputation and increasingly discerning audience.

SCOPE

Menu design
Wall display menus
Custom illustration system
Typography refinement
Colour palette refinement

The focus of the project was clarity, ease and visual rhythm. The existing brand foundations were respected, while the menu system was refined to feel more intuitive, contemporary and quietly confident.

Studio de la Sol redesigned the printed menus and large-format wall display boards, simplifying hierarchy, refining typography and gently adjusting the colour palette to improve legibility and flow during peak service hours.

Custom hand-drawn illustrations were introduced as a functional and expressive layer, guiding customers through gelato flavours, coffee formats and dietary options at a glance. These illustrations added warmth and character while serving a clear navigational purpose within the space.

The result is a menu system that balances charm with precision, supporting both customer experience and operational efficiency in a fast-paced, high-footfall environment.

“People eat with their eyes first.” 

– Apicius

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An intuitive, illustration-led menu system designed to bring clarity, warmth and character to one of Ibiza town’s most loved artisan gelaterias.