MAQE
MAQE
MAQÉ is a female-founded, socially conscious jewellery brand born from a shared passion for gemstones, ethical craftsmanship and a free-spirited, bohemian way of life. Founded by Amsterdam-based friends Karjan and Kim, the brand emerged from Ibiza with a clear intention: to create understated, wearable jewellery that travels effortlessly through life, while honouring people and planet.
SCOPE
Social media strategy & content direction
Campaign art direction
Brand storytelling & ethics communication
Journal content creation
Website pop-up & email automation
Digital launch support
Studio de la Sol was engaged during MAQÉ’s early growth phase to define and elevate the brand’s digital presence, with a focus on storytelling, visual identity and audience connection. The objective was to build brand awareness while clearly communicating MAQÉ’s ethical positioning within a traditionally opaque industry.
A considered social media strategy was developed to refine the brand’s tone and visual language, supported by unpretentious yet evocative campaign imagery designed to feel intimate, tactile and honest. Alongside this, a series of graphic assets and journal-led content pieces were created to articulate MAQÉ’s ethos, values and responsible sourcing practices, educating customers while building trust.
The collaboration also extended to website optimisation, including the design and integration of a subscription pop-up and email welcome automation, offering new subscribers an incentive while strengthening long-term customer relationships. Campaign support was provided around key launches, ensuring consistency across digital touchpoints during periods of growth and transition.
An ethical jewellery brand supported through social media strategy, campaign art direction and digital storytelling by Studio de la Sol.