Newcastle Skin Shop
NEWCASTLE SKIN SHOP
Newcastle Skin Shop was conceived as a natural extension of Newcastle Skin Clinic — a carefully curated digital space bringing medical-grade skincare beyond the clinic walls.
SCOPE
E-commerce Brand Development
Website Design & Build
Digital Design
SEO Strategy
Content Direction
Email Marketing & Automations
Developed to reflect the clinic’s clinical integrity and refined aesthetic, the Skin Shop offers a tightly edited selection of professional skincare, chosen and approved by the clinic’s Medical Director. The focus was never volume, but trust — translating in-clinic expertise into an online experience that feels reassuring, informed and elegant.
Studio de la Sol led the creation of the brand from inception, shaping the visual identity, digital experience and e-commerce architecture. The platform was designed to feel calm and navigable, prioritising education, clarity and long-term skin health over trends or impulse.
From brand language and product presentation to content direction and customer journey, the Skin Shop was built as a considered retail extension of the clinic — seamless, credible and quietly confident.
An e-commerce extension of Newcastle Skin Clinic, offering a curated selection of medical-grade skincare. Studio de la Sol led the brand development, website design, SEO strategy and digital experience, creating a refined, trust-led online retail platform.