The B12 Bar

THE B12 BAR

The B12 Bar is an exclusive vitamin and IV therapy concept based at Gym Etc. in Newcastle, with seasonal pop-ups in select destinations including London and Ibiza. Operating as part of Newcastle Skin Clinic, the brand offers a curated menu of vitamin injections and drips designed to support energy, recovery and overall wellbeing.

SCOPE

Content art direction & photoshoot
Social media visuals & graphic assets
Campaign concept & execution
Collaborative brand campaign (Blowout Ibiza)
Print leaflet design

Studio de la Sol was commissioned to shape the brand’s visual communication across social and print, translating clinical services into an aspirational, accessible wellness narrative. The focus was on movement, vitality and clarity, ensuring the brand felt contemporary and lifestyle-driven rather than overtly medical.

A content shoot was art-directed within the gym environment, grounding the brand in fitness and performance while maintaining an inclusive, uncontrived tone. Both male and female models were used to reflect the unisex nature of the treatments, with imagery designed to feel natural, energetic and human.

Alongside photography, Studio de la Sol developed a series of graphic assets to clearly communicate treatment benefits across social channels. A collaborative campaign was also created with Blowout Ibiza, visually fusing both brands to position The B12 Bar as a refined recovery ritual within a social, design-conscious context. Supporting print materials were designed to mirror the same clarity and warmth across physical touchpoints.